After the last post I wrote about connecting with influential social media followers I wanted to share some more information about my research. This will enable you to reach free twitter followers as soon as today!
It became apparant quickly that Twitter offered potentially much larger opportunities than Facebook in the business and marketing sector.
Collating together the 92 social accounts accounted for over 46 million followers across the 2 platforms.
You can see from the graph below that the percentages of these followers gave Twitter a quite big edge. It has nearly twice the amount of followers connected to the business and marketing sector.
Now, at the basic level, this might seem like a very crude measurement. However, it’s apparent that Twitter offers an amazing opportunity for new and existing brands to reach and influence its audience.
This doesn’t have to take the form of paid advertising either. The beauty of Twitter is that you can easily follow these infleuntial accounts and begin to form relationships with them.
These are the accounts that have the big players in the industry following and engaging with them. If you start to offer insights, value and opinion then you can become a voice in the industry.
As you increase your scope and influence your brand will become more noticed, more respected and more trusted.
Free Twitter Followers:
So, who are the big players on Twitter in the business and marketing sector. We mentioned the Top 15 ‘repeat offenders’ in our previous article. These are the accounts that kept being mentioned for a lot of keyword research I did on top marketing, intent driven search terms.
Below the top 15 I found a lot more, high quality accounts that you can quickly and easily access for free.
You’ll see that there are some very well known brands in the list. The good thing as well is that there are perhaps a lot of names that you may not have heard of too.
This gives you, your business and your brand a great opportunity to access some passionate and knowledgeable new followers.
Paid Twitter Followers:
Free twitter followers from organic engagement is the ideal way to grow your brand. This is a long term goal that requires a long term strategy.
If you’re looking for a higher impact, quicker result then it might be worth considering paid advertising and promotion on Twitter.
Twitter does have some great advantages that compare favourably to the alternatives like Facebook.
- Specific targeting on keywords and hashtags
- Attractive CPC, CPA and CPR rates charged only on results
- Directly target influencers through their Twitter handles
- Boost your brand name, awareness and trust
- Promote articles, research and posts to an engaged and like minded influencers and industry experts
The great thing about advertising on Twitter is that your post can quickly be shared and retweeted to others. This means you’re then being promoted by others for free – it doesn’t count towards your paid advertising.
Amplification through Twitter promotion is incredibly powerful
Twitter v Facebook
Every business is different. It’s perhaps always a good idea to try different types of paid advertising. With the organic reach on social accounts decreasing it’s more important to ensure that you gain maximum value from your paid social media advertising.
Free Twitter followers are just as accessible as Facebook followers but the top line numbers alone won’t tell the whole story.
Select and follow some of the accounts suggested above and see what vaue they offer to your business. If they don’t align in a way that benefits your company there’s no long term commitment.
At the very least, on Twitter, there are a lot of innovators, disruptors and out of the box thinkers who share research, ideas an knowledge that could potentially be incredibly useful for your brand.
Marketing strategy should always have an aim and a goal in mind. Experiment with your social media engagment and see what works best for you.