E Learning Courses – How to Profit in a $375 billion Industry

e learning course creation

E learning courses have seen an amazing amount of the growth in recent years.

According to Global Market Insights online learning is currently worth $200 billion. Even more astonishing is that the market is set to almost double to $375 by 2026.

the size of the e learning market according to global market insights

Search trends results from KWFinder show that in the UK, ‘eLearning’ is searched for 34,200 a month.

elearning united kingdom monthly search results

If you open that search out to the global English-speaking audience the volume increase to over 2 million monthly searches.

elearning global monthly searches

This confirms that there is a massive and engaged market for online courses. Whether you want to learn or teach the opportunity to do so is

In this article we’ll explore just exactly what online learning involves. We’ll discover how e learning websites continue to capitalise on the opportunities in this hungry market.

What is eLearning?

eLearning is a broad term that essentially means any type of learning undertaken online. It’s learning ‘outside of the classroom,’ rather than being physically taught.

That’s not to say that it’s always 100% technology based. E learning courses often contain a mixture of both technology delivery and human interaction.

Delivery has benefited from faster internet speeds, increased mobile ownership and more accessible creation platforms. This will continue to simplify and accelerate the user experience.

Some educational establishments have offered online learning for many years. You can even study for qualifications in this way at some of the most renowned global educational establishments! For example, The University of Cambridge online courses offer the ability to study for degrees remotely.

Distance learning also created a new wave of qualifications that can be earned without setting foot in a classroom. Education has become infinitely more accessible.

Technology could make the future of education look very different. But that’s a discussion for another day.

In the modern day an e learning portal can be created by just about anyone. It’s not only colleges and schools that have the capability to share their knowledge through online courses.

It’s a completely transparent market that’s open to anyone and everyone.

The audience for eLearning is incredibly diverse too. From individuals to group and corporate eLearning solutions. There are very few barriers – and it’s great for the environment too!

statistics about e learning from B2W Group
B2W Group

The Drivers of E Learning Courses Success:

Back in 2017, TechRepublic featured an article about global internet growth and trends.

global interent growth and trends

The information, from global networking giant, Cisco highlights the advantages for creators of online courses:

  • More internet users = A bigger potential audience
  • More devices = More ways to view, engage and consume content
  • Faster speeds = More accessibility and the ability to deliver more interactive content
  • More video viewing = Create and deliver video content with confidence

The stage is being set. Technology is constantly improving to offer both you and your customers a perfect online environment for delivering and consuming e learning courses.

Ok, so the numbers are pretty attractive. Are you ready to create your own online course and take a slice of this multi-billion-dollar industry?

Let’s crack on.

Create Your Own e learning Portal:

Like with the creation of any type of product it’s really important to create your online course for the right audience.

It’s not the right approach launch the course and then go looking for your market. You need to reverse engineer your approach. The customer is key – they’ll be the ones hopefully buying your course.

Consider these simple but important factors when building up your e-course.

Your Course Topic or Subject Matter:

If you’re already an experienced expert in your area that’s great. You’ve probably already got a lot of great, shareable, educational content that can be the framework for your course.

But, if not, how is your course going to stand out? What’s going to convince a potential buyer to invest in your content

  • Create a unique selling point
  • Deliver your content in engaging and innovative ways
  • Find gaps in existing similar content and fill those knowledge gaps
  • Can you offer a new perspective, new ideas and more results driven learning?

It’s never a good idea to immediately limit the lifetime of your course.

For example, consider a course with the title:

“How to become a Successful Online Learning Mentor in 2021”

This course already has a ‘use by date’ and will have a negative influence on buying decisions.

The maximum shelf life of this course is already set for a year. Even if you release it in late 2020, you’re still limiting your options.

Now consider a slightly different alternative

“How Creating Online Courses Can Secure your Financial Future”

Immediately, this is a much more viable long-term option for a course.

This now becomes an ‘evergreen’ course that you can easily update and add to without losing the impact of the course. It won’t appear dated and out of touch.

The Triple Pitch for Your Bespoke eLearning

The great thing about owning your own course which you’ve ensure is evergreen is that you can pitch it at different levels of audience.

Once you have created the core content you can then edit and present the course 3 different ways. The higher levels become more complex and expansive.

You have 3 different variations of the course:

  • Basic / Beginner
  • Intermediate / Amateur
  • Advanced / Expert / Professional

Having these 3 different versions allows you to laser target your ideal level of customer.

The added advantage is that there is an obvious path for the Beginner to travel with you through 3 different levels of the course.

There will always be new people entering existing markets too.  The cycle becomes continuous – producing core content once can have long term income potential

The more you allow people to empower their own learning the easier it will be for them to remain engaged, committed and likely to complete the course.

How Long Should An Online Course Be?

That’s a difficult question to answer. It won’t be the same for everyone.

The most important thing to remember is that your course needs to deliver on its promises.

If a course is way too long people may lose interest and motivation. It’s important to not give your students information overload.

If a course is too short people may think it’s not value for money and that they haven’t learnt enough.

The length is something to experiment with. You should be in a position to ask for feedback on your course once people have completed in. Use this feedback to make improvements. If the majority of feedback is suggested you make it longer (or shorter) then act on that valuable market intelligence.

Type of Content for Your Course:

The great thing about technology we are surrounded by today is that it gives you loads of options for how you can deliver your online learning.

The majority of your course readers are likely to have access to a smart phone too so take that into consideration.

The ‘obvious’ ways you can present your content include:

  • Text based learning
  • Webinars and video content
  • Case studies
  • Assignments, quizzes and progress marking
  • 1-to-1 Live mentoring calls and feedback

Different people learn in different ways. Some might prefer to read text and other may find their knowledge retention improves with video content

The more you allow people to empower their own learning the easier it will be for them to remain engaged, committed and likely to complete the course.

According to Virtual Speech there are 8 different types of learning.

  1. Visual
  2. Aural
  3. Verbal
  4. Social
  5. Logical
  6. Physical and tactile
  7. Solitary
  8. Naturalist

Ideally your course should enable each of the different types of learner to benefit from your course. Clearly this may not always be possible

Research similar courses to you that are successful. A great place to that is Udemy (more about them shortly!). See what types of content are popular with the most successful courses. This is a strong indicator of what your customers are reacting well to.

Your Online Course Delivery:

Once you’ve completed your course it’s time to get it out to the masses.

It’s a great idea to send your course to a few trusted colleagues first for feedback and maybe some last-minute tweaking. A fresh pair of eyes might pick up some grammar and spelling errors too.

Never think that your course is 100% complete. It should always be a work in progress. Customers and technology move fast – be flexible enough to keep up!

When you’ve exhausted all your close friends, family and colleagues with your new course you can start to spread the net wider.

We briefly mentioned Udemy earlier. This is perhaps the biggest global resource for online learning and teaching. It’s an e learning portal that allows you to create, host and sell your courses.

Udemy charges a commission for each sale but puts you in front of a massive potential audience. At the latest count it had 295 million active course enrolments.

udemy front page screen shot e learning potential

If you look at the numbers in brackets in the image above it gives you an idea of the potential of the platform. These are the number of sales that the course had had.

Nearly 70,000 course sales at £194.99! A life changing amount of income for anyone. (over £13 million!!)

The Alternative to the Big Players in the Online Learning Market:

Udemy is a very competitive platform. It’s difficult to make an impression and certainly a long hard journey to get featured on the front page. Achieving those sales numbers may take a while.

There are other options though.

Host your online course on your own website:

It’s relatively straightforward to set your own course up on your own site. Then you can provide a password to users to access it once they have paid for your course.

Using this method, you’ll keep 100% of the course fee too.

Use a mobile delivery platform:

Smart phones are in the hands of most consumers most of the time. By creating a course and delivering it on a mobile technology platform you’re right where consumers want you to be.

Mobile app development is bringing consumers and providers closer together.

A great example of a forward thinking, future proofing technology like this is Expert Apps

The advantages of a mobile delivery platform include:

  • Easy to update content
  • Create 1-to-1 communication, feedback and dedicated content
  • Deliver a variety of types of delivery
  • Live interactive video and gamification
  • You 100% control your pricing and ‘own’ your customer

Are you excited about the possibility and potential of e learning courses?

If you’ve read down this far then hopefully, you’ll be more prepared to create your own.

Before you go here are a few nuggets of advice online course creation:

5 Tips for Online Course Creation:

  1. Always ensure that your course has an outcome after the ‘journey’ of the course. Build the different parts of course around the end goal and don’t lose sight of it.
  2. Don’t use a clever or cryptic title. Focus on the benefits. Customers want to know the outcome of the course and how it can help them.
  3. An online course can be a great opportunity to start to build a long-term relationship with a customer. Don’t afraid to follow up and remarket to people who purchase your course (Whilst being GDPR compliant obviously!)
  4. If you’re providing the course as an incentive for the future relationship and a pathway to a bigger ticket sale then price your course appropriately. Don’t lose a long-term relationship (and ultimately more profit) by setting an unrealistic and greedy initial sale price. Create a brand around your content.
  5. If you’re releasing a course don’t wait until ‘launch day’ to start promoting it. Build excitement and anticipation early. Reach out to your existing contacts, engage with your potential audience and cement your position as a thought leader and expert. Remember that respect and reputation sell well!

So, that’s it. You’re armed and ready to make your mark in the exciting world of e Learning courses.

Believe in yourself. Believe in your message and your knowledge. Good luck!

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